Lately we’ve had the opportunity to take a break from strictly web-focused projects to work on a couple identity/logo and icon design projects. These breaks are a nice way to let the part of the brain focused on resolving Internet Explorer-related bugs to take a breather while other parts of the brain get to flex their other design and problem-solving muscles.

Both projects presented different problems to be solved based on their unique situations — one, an independent Macintosh software developer while the other, a startup technology and systems integration consultancy.

The goals and potential audiences of and for each were very different and as a result, so were the final results of our work with them.