A home renovations company flyer came through the mail slot the other day. In and of itself, this is not unusual. But the statement included near the end of the flyer stood out and is a good general business statement that I can’t say I’ve seen anyone really talk about, at least in terms of web design.

The quote is simply:

If we don’t take care of our customers, someone else will

In the web design/programming world this is very true. Designers and programmers are a dime-a-dozen. Face it, it’s true. Whether the majority of these people are true schooled or accredited designers/programmers is another matter, but there is always someone else waiting in the wings to pick-up a new client the moment you falter.

With this in mind, take a bit of time and think about how you can serve your client better; at least say thank you — keep them happy and keep them coming back.