Tonight during my daily 2.5km uphill walk home from HQ, someone turned on the proverbial light and a critically important question was answered.

This particular business matter has been giving me the evil eye for nearly six months but because everyone here has all been so heads-down in getting things done for other people, no one noticed it standing there until today when I apparently had a moment to pull myself away from the screen and put down my mouse.

This lightbulb moment will ultimately play a crucial role in one of our not-insignificant internal projects which is tentatively scheduled to be put into the blast tubes sometime around SXSW Interactive. We’ll have a lot to say about it at that time or whenever someone hands me the launch codes.