This week I started reading the latest book by Marty Neumeier called The Designful Company which, simply put, should probably be required reading for all business executives or anyone who owns their own company today.

Early on in the book the above equation is referenced. For me it summarizes a key problem I have with most companies and their products but also one of the problems I have with the vast myriad of “design” companies out there. I’ll elaborate on this specifically in another piece (soon).

As with his other books, all of which I also highly recommend, there’s loads of keen, thoughtful advice that could help turn around companies that might be struggling in the current economy, but also help those who are thriving be even better, stronger and more mindful of their global impact.