After nearly two very long years, I’m finally done and satisfied with the identity work for Wishingline Design Studio, Inc. and although you won’t see it in place here for a while now, it is coming. My big realization out of all of this has been that it’s amazing how so much time can pass before you really have the time, energy and inspiration to buckle-down and get to work when so many other things are beating at your door.

During the nearly two years I’ve tinkered with this, I hummed and hawed over whether or not to retain a bonsai tree as part of the identity. That was my original intention at least but instead I went in the opposite direction and ended up with something abstract.

While the triple “w” visually resembles a sine wave — indicating movement or “flow”, it also permits a direct connection to the blog title “On A Long Piece Of String” just as it could easily be a piece of string. It’s simple and, at least in my eyes, vastly different from a lot of what else is out there in the general web design world. It’s also kind of fun just to stare at — you’ll go a bit cross-eyed staring at it too long though.

My intention with slipping this out is to begin the process of documenting the design and development of the actual, honest-to-goodness Wishingline Design Studio, Inc. site — design concepts all the way through to the final site launch. I’m not entirely sure to what extent this will happen as it depends on, at least in part, on general interest.

So what do you think of the logo? Smash? Trash?